T-mobile's positioning

T-mobile targets for the high quality, Lower pricing position in the eyes of the targeted consumer market. Their new campaigns and commercials display this target and position, with their statements of paying over 20 dollars less on average on their monthly wireless bill, for the same exact services, compared to any of the other top wireless providers. This shows how T-mobile wants to be viewed as providing the top quality services but at a much lower price than the other wireless competitors out there. Also, T-mobile advertises how they will do personal coverage checks on any customer that asks, promoting and displaying their confidence that their coverage can also hold up to their competitors, showing their cut in prices does not mean reduced quality, but rather a better deal for the customer. T-mobile has also recently rolled out a Vonage style home line service called T-mobile @home. It is only offered to T-mobile customers and its 10 dollars a month with unlimited nationwide calling. This is a dramatic savings for customers paying 50 plus a month for land line service, one again putting T-mobile in a high quality, low price bracket position in the eyes of the target customer relative to now its land line competitors.