Tuesday, February 10, 2009

T-mobile's Environments

Like any business, Tmobile has faced and is currently facing many environments, both in its micro and macroenvironment, however its macroenvironment is affecting it the most right now.

Micro environment wise, T-mobile has had to deal with the development of its company from Voice stream to T-mobile, with mergers of smaller wireless companies, including the recent acquisition of Sun Com. With these mergers come blending of company values and unity between newly labeled T-mobile representatives. Also, customers that became T-mobile customers through mergers also must be dealt with in delicate manners as well, since they obviously will experience some of the bumps in the transition. However, T-mobile handled this by having trainings with these new T-mobile employees and also helped introduce these new T-mobile customers as well through centered promotions and offers.

Speaking of mergers and growth, T-mobile's competitors experiencing growth and mergers also have affected T-mobile. Cingular and AT&T merged creating one huge competitor named AT&T, while Verizon gained merger after merger, gaining on their huge cdma network. This caused T-mobile to have to compete with these two company's huge network coverage, since T-mobile did not have as much as they did. Therefore, T-mobile has started building more and more towers, taking down customer advice about where towers should be, and see competing using their best weapons: price, technology, and their representatives. T-mobile has been able to win the JD power award time and time again in both customer service and retail, proving that they give their customers not only the pricing that makes them happy, but a happier environment and experience.

Macro environment wise, the economical situation going on right now is really hitting every business and every customer, and T-mobile is dealing with this head on by their prices and their advertising tactics. They know customers are not only worried about the prices of plans, but also being locked into a pricey plan for years. Therefore, T-mobile's new commercials stress their no contract plans and how they save customers nearly an average of more than 20 dollars a month compared to other competitors. They save money and you don't have to sign your life away in a time of unsure economical times. A good marketing tactic. Also, T-mobile has previously and still offers flex pay, which is a plan that allows people with less than good credit to sign on plans without deposits, which once again shows how T-mobile deals with the economical environment.

Technologically, T-mobile has rolled out many new phones to keep up with competitors - the google g1 phone, the samsung behold, the many blackberry phones, various pda phones, and many other hand held phones. They are able to keep up with their competitors and provide for both college students, business professionals, hectic parents, and social kids.

Overall, T-mobile has been able to deal with the main factors being thrown at them from the environments around them, especially the economical and competitor factors.

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